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Nov
7
SRAM pART PROJECT Auction
Filed Under Events, Exhibitor News, Industry News | Comments Off
If you were lucky enough to be at Interbike this year, you probably came across the SRAM pART PROJECT displays in a few places while walking the show floor. Now you have a chance to own one for yourself.
SRAM commissioned 50 artists to create these amazing works of art out of the contents of a box of 100 parts from the SRAM family of brands. The 50 sculptures were displayed at Interbike in individual cases mounted on pedestals in two big displays on the street level lining the main aisle and in a space at the very front right corner of the upper level. A smaller group was set up in SRAM’s own booth.
The goal of the project is to raise funds for World Bicycle Relief at an auction of the pieces to be held in Chicago later this month following the exhibition in Las Vegas. Here are a three examples from the project. To see the invitation for the auction from SRAM, scroll down past these examples of the sculptures. Follow the link below to the project’s website to see all of the pieces in higher resolution and learn more about the artists.
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JOIN US:
SRAM President Stanley R. Day and World Bicycle Relief Founder F.K. Day cordially invite you to join us for the grand finale of the SRAM pART PROJECT: A gala pART PROJECT exhibition and auction at Chicago’s Gallery 1028.
You’ll join leading figures in the cycling world in viewing the artwork, meeting the artists, and bidding on favorite pieces. You’ll also enjoy food, drink, and live entertainment. Best of all, simply by attending you’ll be directly supporting the mission of World Bicycle Relief.
Your $134 admission fee is the cost for World Bicycle Relief to donate one bicycle.
DATE: Wednesday, November 30
TIME: 6:00 pm CST
LOCATION: Gallery 1028 1028 North Hooker | Chicago, IL 60642
TICKETS: $134 (the cost for World Bicycle Relief to donate one bicycle)
Visit www.sram.com/partproject and click on Event for more information.
Gallery 1028 in Chicago where the auction will be held:
Sep
6
SRAM’s pART PROJECT at Interbike
Filed Under Attendee News, Events, Exhibitor News, Industry News, Interbike | Comments Off
While there’s no shortage of things to see and do at Interbike this year, this is one that I’m super excited to see: The SRAM pART PROJECT.
SRAM gave 50 artists a box full of 100 components and asked them to create something with them. The finished pieces will be put on display at Interbike and then at a gallery in Chicago in October after which they will be auctioned off to benefit World Bicycle Relief.
Here’s a video short of one of the artists working on his creation:
Look for the pART PROJECT display lining the main aisle on the Street Level of the show next week – make sure to check it out.
Sep
24
SRAM T-Shirt Giveaway
Filed Under Attendee News, Events, Exhibitor News, Industry News, Interbike | 8 Comments
This is for a good cause so I thought I’d plug it a bit.
SRAM T-shirt off your back giveaway – Day 2 of Interbike:
Stop by the SRAM booth while supplies last.
SRAM employees will be wearing a commemorative T-shirt Day 1 of Interbike’s indoor show (Wednesday September 24th).
If you want one and are willing to wear it in exchange for the shirt off your back, here’s what to do:
- Stop by the SRAM booth on Wednesday, Sept. 24th to check out the shirt and see how cool it is.
- Come back on Thursday, Sept. 25th wearing a shirt your willing to part with.
- take off your shirt. (ladies you can head to the restroom around the corner)- we’ll give you a new shirt!
- wear it proudly
- we’ll donate all your old shirts to a local Vegas organization that can benefit from them.
That’s it.
Too bad I’m not wearing a t-shirt today myself…
Sep
24
OutDoor Demo Day Two
Filed Under Attendee News, Cycling, Events, Exhibitor News, Gear, Industry News, Interbike, OutDoor Demo, Photos, Rides | Comments Off
Day two of the OutDoor Demo started in the most glorious way that any day could: with a beautiful bike ride with over 300 of your closest industry friends. Left the hotel at 6am to head out to Boulder City with an awesome Felt AR2 (with new Dura Ace group) in the back seat. Ride started easy with police rolling closure and then turned onto the insanely fast downhill to Lake Mead Park. Happy to say i wasn.t dropped on the descent like last year. Stayed with the lead Wayne Stetina (of Shimano) group to the turn around at the lake. They just spun around and headed right back but I stopped to have a drink and mingle with other riders on the ride. Good times. Refreshments at the turn around courtesy of Hutchinson Tires.
Camelbak was serving up their Elixir hydration drinks to attendees in a fun loungy tent with great music all day.
One of the big stars of this year’s show will definitely be the new electronic Dura-Ace. While we were setting up to film a video presentation of the new group by Shimano’s Wayne Stetina, Zap and the guys from Road Bike Action stopped by for a demo. Prediction: the (very) cool sound that the front derailleur makes when shifting to the big ring will be one of the reasons people will buy it. It sounds like a high tech Star Wars sound effect and just screams “I’m riding electronic Dura Ace” to your riding buddies(for you geeks out there, think AT-AT leg moving sound in Empire Strikes Back). Big crowds in the booth at the Demo for eDura-Ace.
You’ll see tons of photos of the new DA group all over, but I had never seen one of the control panel under the bars. Monitors battery life and allows you to trim the derailleur ala normal barrel adjusters.
The DA group is great, but the SRAM Hammer schmidt was awesome. Really wasn’t expecting to be be floored by it but was convinced after a test ride. The planetary drive system (don’t ask) allows for 2 “virtual” chainrings with just one small cog. What you get is near instant shifting even under pressure. Shift speed and eases felt like shifting to a smaller cog in back. The small cog allows for much better ground clearance. You have to check this out if you haven’t seen it yet.
Michael Zellman of SRAM showing off the new SRAM wheels for our camera crew. Look for our videos soon on the site.
Wandered the show floor at the Sands for a while doing final setup at the Media Center. Saw all the exhibitors doing their final building and decorating of booths. Noticed that Campagnolo have a totally new (and huge ) booth this year. Met with Cervelo guys and they said they will be having a big product launch ceremony in their booth today at 9:30.
Good Morning Interbike show kicks things off this miorning at 8:30. If all goes well with our systems, it should be live on interbike.com’s Media Center Live page for all to see around the world.
Gotta go to the Sands now. I’ll leave you with the Michelin man (did you know his name is Bib?) welcoming all to the show. Hope you enjoy following along back home if you’re not here!
Mar
4
SRAM: “We Are Porsche” in Business Week
Filed Under Exhibitor News, Gear, Industry News, Interbike | 5 Comments
In another of my non-original posts here, I’m going to reference and plug another’s work again here in scooping this story. This article is right up our alley here at Interbike since it’s a great bike industry B2B story that is playing in the national non-endemic media. If there’s any way we can help promote or facilitate more of that for our industry members, we’re all over it. This is a little late – I was hoping to get this out last Friday when I first heard about it, but well, sometimes life just gets in the way of blogging. Still worth mentioning, though, in case our little site reaches some corner of the world that Bike Biz UK’s does not…
The article that appears on Business Week’s website is titled: “SRAM – A Bike Parts Tour de Force.” Stan Day, the co-founder of SRAM along with his brother and a friend, is the focus of the piece. Obviously written from a non-endemic point of view, there is still plenty of interesting background information about the company (I finally know where the name SRAM came from).
Not to call anyone out here, but there is an intriguing quote from a product manager at one of the major bike manufacturers about SRAM’s place in the OEM market:
“They are not really credible yet.”
While I understand that, from a sales standpoint, Shimano still dwarfs them, I don’t see how SRAM could not be considered a credible player at this point. Now I’m just a marketing guy and have no experience wearing a product manager’s shoes, but I’ve seen plenty of great brands spec’d by people I know and have great respect for with SRAM OEM componentry. [Shimano: I still love my Dura Ace pedals and shoes 
] Plus, they’ve got a beer vending machine in the office! Instant cred right there.
By the way, we’re big fans of BikeBiz UK here. Carlton Reid – a great friend of the industry, and burgeoning internet cycling media mogul – got wind of this Business Week article about SRAM’s emergence as a player in the bicycle components game. Definitely worth the read. Check it out here.