Just a quick post with a few photos I took at setup on Sunday. It’s brief since I’m rushing to head out to the Demo this moring for the opening.

Check Campagnolo’s company VW wagon’s license plate:

Campagnolo car

Cannondale looks to have the largest fleet of demo bikes again this year. This photo doesn’t do just to the quantity that are packing their tent.

Cannondale

The commuters are in attendance too. Here’s Civia:

Civia

Dahon:

Dahon

Pashley from the UK:

Pashley

I guess there’s something to those 29″ inch bikes. Niner’s got a monster presence:

Niner Bikes

Trek is back with a bigger booth this year:

Trek

I’ve been a bad blogger by going on 10 days since the last post… And it’s not for a shortage of topics – I’ve got a stack on interesting articles piled on my desk waiting for 30 minutes free time to write something coherent and marginally enjoyable to read about them (I gave up on being profound in my posts a while back…). More often than not, posts get written at home after the kids are in bed.

Case in point is this article in the LA Times by staff writer Leslie Earnest on commuting by bike that Lance pointed out to me on Tuesday (I live in San Diego County so I don’t get the LAT): “Bikes Help Commuters get around gas prices“. Now there’s been no shortage of articles in the mainstream, non-endemic media lately about the growth in cycling as a response to rising energy costs, but I think it’s important to highlight this exposure that our industry is getting – especially when it’s the cover story of the business section of such a widely read paper such as the LA Times.

Photo by Al Seib / Los Angeles Times
Customer being helped at Cynergy Cycles in Santa Monica, California

The gist of the article is pretty typical: more people are riding bikes because of high gas prices. The quality parts of the article are that it focuses on the business aspect and how sales are up as a result of the energy situation and features quotes from a variety of industry members on the subject including Tim Blumenthal of Bikes Belong, Amanda Schulze of Burley Design, Fred Clements of the NBDA and Bruno Maier of Cannondale Sports Group.

The article is accompanied by a couple of photos taken at Santa Monica’s Cynergy Cycles, and also has interviews with retailer Rock N’ Road Cyclery of Orange County. Matt Ford of RNR comments at the close of the article that bike sales are “up double digits.” Jim Whitsett of Cynergy states similarly that he’s seen a jump of 20% just over the last 30 days. Good news for the industry for sure, but Clements of the NBDA cautions that the majority of sales in shops are still from recreational purchases and that segment is sensitive to the bad economy and people watching their spending more carefully.

Similar situation across the country?

I love Wired Magazine. Love the tech, the science, the design, the snarkiness and the utter geek-coolness that permeates each issue. And Wired seems to love bikes, too. They do an inordinate amount of bike-related stories for a techie magazine and attend Interbike each year. I did a search for ‘bike‘ at their website and got over 4800 links to articles. Love that bikes fit right in with iPhones, Drobos, Star Wars fanboy movie reviews, geoengineering solutions to climate change and Wii’s.

In the spirit of the magazine’s review style, here’s the July 2008 issue of Wired that just arrived in the mail:

Wired: They dedicate two whole pages to bikes: the first to Specialized’s Tarmac SL2 (‘Olympic Gear’), and the second to a test of four cyclo-cross bikes: the Moots Psychlo-X, Cannondale’s XTJ, the Specialized S-Works Tricross and Redline’s Conquest Pro. Are you guys planning to be at Cross Vegas his year?

Tired: They get the colors of the world champion rainbow stripes flowing through the article right, but they get the order wrong. Nice gesture guys, but it’s blue – red – black – yellow – green. I stand corrected: Mark from Wired commented (below) that the colors are actually intended to represent the Olympic ring colors which are the same but in the printed order. Sorry!

The feature doesn’t seem to be online yet since the issue’s still fresh, so pick up a copy at your newsstand.