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May
19
The Art of Bike to Work Day
Filed Under Advocacy, Cycling, Green Efforts, Interbike | Comments Off
On my commute to work, I ride through two counties, San Diego and Orange, each with their own government and transportation authority agencies tasked with promoting Bike to Work Day. I’ve signed up in that past with both the San Diego Association of Governments’ and Orange County Transportation Authority’s BTW programs, so I receive postcards and emails inviting me to participate each year. Being a marketing guy, SANDAG’s effort this year stood out as especially nicely done. They definitely have a real graphic designer work on it, and it made me think about how other regions do on the design front for bike to work day.
Here’s this year’s San Diego County logo from a postcard they sent out to promote the day. I also like their tag line for the program: “Bike to Work Day: Give it a Spin!” Cute, right? Local SD bike company, Electra, is a sponsor.
Orange County has a more generic, on-going bike to work theme. They seem to do nicely with the local OC-based bike industry sponsors, though, with Jax Bicycle Center, Nirve and Oakley on board. Not the most stellar of efforts from a design standpoint, but I’ll give them props for past efforts where I’ve received buttons from them along the lines of those “I Voted” stickers you get on election day letting you feel smug and superior among your coworkers. At least in the bike industry your coworkers will consider you superior for biking to work.
And let’s not forget our friends just south of us in Tijuana who are also promoting bike to work day this year in conjunction with San Diego’s. About 90,000 people cross the border into San Diego on their commute to work every day. Some of those must be on bikes. Judging by the border wait times I hear on the radio each morning, I would definitely try to ride as much as possible to avoid the 2 hours sitting in traffic. Anyway, back to the design element, I think TJ’s work is great. Very clean and professional:
Have you seen any other good design efforts for Bike to Work promotions in your area? Let me know and I’ll share and help recognize and celebrate the quality work on our behalf.
May
17
It’s (the official) Bike to Work Week! I know a few cities and areas have already held their own BTW days, but according to the League of American Bicyclists, this week is the real deal. As long as we’re talking official, Bike to Work Day is this Friday the 21st of May.
For most Americans, it’s time to break out the 10-speed or the old mountain bike for their annual bike commute effort. For most readers of this blog, though, I would assume either an existing regular or occasional bike commute or, as is the case with me, the kick-off event to “bike commute season.” My bike commuting is not so much weather influenced (San Diego/Orange County weather anyone?) as it is by the distance and kids’ schedules. School summer vacation schedules typically make my 44.8 mile (according to Google’s biking directions) each way commute possible. I throw in a Metrolink train between Oceanside and San Juan Capistrano to trim some time off Google’s estimated 4 hour and 8 minute ride to work (and actually enjoy the ride up the coast with views of the Pacific and the surfers and dolphins playing in it).
Speaking of Google biking directions, below is Google’s widget that you’re able to embed on your website. In the spirit of Bike To Work Week, I have it pre-populated with our office’s address in case you happen to be coming down to visit us and can use a bike. The widget’s also there to motivate/assist my co-workers planning to ride to work this week who don’t normally do so and help us do well in the Specialized Commuter Cup challenge. You can do it team!
May
16
It’s Bike to Work Day in SoCal
Filed Under Advocacy, Deep Thoughts, Rides | 4 Comments
As if you didn’t know, bike community members, today is Bike to Work Day in Southern California. I guess other regions have it on different days. Judging by the number of bikes on the train platform this morning, I going to guess that its will be a pretty successful BTWD. The ongoing challenge, of course, is to keep everyone going beginning Monday. MasiGuy’s blog had a comment this morning that describes this well here.
A side effect of BTWD is the crowded trains. I guess it’s a positive sign for cycling, but the 2 racks per car on Metrolink here don’t cut it. There were 5 bikers on my train home last night. Can’t wait for tonight’s crowds.
On a positive note, there happened to be a “market research” person from Metrolink on my car. I commented to her about the need for more racks. She smiled and handed me a survey to fill out and suggested that I use the comment area to mention the problem. Also was able to put down that the bike is my mode of transport pre- and post-train ride. Bonus.
Along with the four other bikes there were four other bikers on the train. Had a nice conversation with one who was on a really nice carbon road bike. He’s definitely one of the industry’s “VIP Customers.” So much so, that after he found out that I worked for Interbike (did the jersey and socks plastered with the logo give it away?), he mentioned that he loves Interbike and goes every year. When I asked him how he gets in, he said that he’s a very good customer of his shop and they get him into the show. Now this volatile topic is worthy of a whole other post, but suffice it to say that if any type consumer should be let into the show, this is it. He doesn’t ask for price lists or deals or sponsorship, knows that the show is for the dealers and manufacturers to conduct their business and he buys everything he sees there from his local shop.
I’m not advocating at all that it’s ok for retailers to do this. They still need to respect the exhibitors and those other retailers who are uncomfortable with this and have expressed a desire to keep the show for the trade only. I do have to admit that this guy’s passion and love of bikes and cycling is strong enough to get him to drive 5 hours each way to Vegas and pay for his own hotel and expenses just to ogle cool new bike gear.
Continuing the trend of interesting conversations that happen when you bike and train to work instead of driving, I met the publisher of Skateboarder magazine this morning (they’re also based in San Juan Capistrano and are the sister mag to Bike magazine). He bikes to work most days of the week. Great talk about the future of traditional media and the web and also nuances of the various core “tribes” within the skate world. Good stuff. Would never happen in a car by yourself.
Finally, here’s one more pic for Carlton Reid (congrats on your award, btw!) who enjoys seeing where people live, work and ride. I was bit early this morning to the train and rode a couple of blocks over from the station to the beach. Another beautiful day to ride.
