You know, when we launched the Urban Legend fashion show at the 2008 show, we really tried to create a different kind of fashion show. The focus of the show would be on urban and utilitarian cycling wear, emphasizing the growing community of designers of cycling apparel that deliberately didn’t look like traditional technical cycling clothes. This was apparel designed so that the wearer would not draw a second glance from others when not astride a bike. With the growing use of bikes for everyday transportation in recent years, we endeavored to give members of the industry a glimpse at a trend that was largely being created outside of the mainstream bike industry.

While the concept of models dancing on a stage in bike wear seems to work in Europe, we didn’t believe that the format was ideal for the US market and the style of apparel we were looking to feature. In search of the right format to showcase this apparel at the show, I came across a video of Momentum Magazine’s small fashion show that they had put on in an art gallery in Vancouver the previous year. The concept of the models actually showing the outfits while riding bikes on a small bike path throughout the audience was genius. A quick phone call to Mia at Momentum got the ball rolling and we’ve had two great fashion shows so far that have really struck a cord with the industry and cycling community.

But while the dancing-models-on-a-stage concept might not have worked for Urban Legend in the late 2000’s (aughts? ’00’s?), it obviously has worked at Interbikes past. Take a look at this scan that I took from the 1984 Interbike event guide.

The 1984 Interbike Fashion Show In 1984, Interbike was in Las Vegas and the Rams were still based in Los Angeles. For those not in North America, the Rams – now based in St. Louis – are a professional gridiron football team. I can’t think of a choice of models more diametrically opposed in both appearance and spirit to those we’ve used in Urban Legend than pro football cheerleaders. Though judging by the number of ads in the magazine for super shiny bright skin-tight Lycra jerseys and shorts, I suppose they were an appropriate choice for the styles popular at the time.

There are some choice quotes from the text to enjoy along with the mental image that the thought of mid ’80’s cheerleaders conjures, too:

Star attractions of the show will be the L.A. Rams Cheerleaders, fresh from an appearance on the George Burns television special.

I’d bet that they’d also been featured in an episode of the Love Boat.

While she wouldn’t reveal specifics prior to curtain time, she hinted at some truly memorable moments–including a slow-motion triathlon…

Now that’s a coincidence. I performed a slow-motion triathlon once, too. But unfortunately, it was at the Cape Cod Sprint Triathlon back in ‘93.

Not surprisingly, it was my one and only tri.

I’m clearly having some fun at the expense of my predecessors here at Interbike who worked hard to bring you this show. But lest you think that I have something against cheerleaders, here’s a photo of me at the Tour of Palm Springs a few years back with the Xavier Prep School Saints cheerleaders who were enthusiastically welcoming all riders into one of the rest stops.

Tour of Palm Springs

Arriving back at my cube yesterday morning after a trip to visit a client, I was pleasantly surprised to find a box with the Sun-Ringle logo on it waiting for me. I guess I knew the wheels were coming, I just didn’t know what model to expect. Turns out that the wheels I won at BikeHugger.com’s Interbike Mobile Social raffle are a set of Sun-Ringle Accelerator X2.0 wheels. In swanky gold, no less!

Sun-Ringle Accelerator X2.0 wheels

I’ve always had good luck with Sun’s rims, so I can’t wait to throw a cassette and some tires on them this weekend and take them out for a spin. SR’s website describes the intended use of this model as “cyclocross or performance commuter riding conditions.” From the tough looking design and build and the kind of riding I do, I’d put them in the “spring classics riding conditions” category. I don’t race any more, but I still like to ride like I do. I also don’t plan on running with a bike over my shoulder anytime soon, so the cross use is out the picture. And having a tougher set of wheels on the bike for when I commute will be very welcome, too.

Sun-Ringle hubs
I can’t say I’m familiar with their hubs, but they look solid and feel smooth.

While I don’t consider their just over 1,800-and-change gram weight unreasonable, I think most reviewers today would fall into the trap of calling them heavy because of the seeming abundance of sub 1,500 gram aluminum rimmed wheels on the market. The X2.0’s look like they’ll be able to take anything you throw their way without complaint: wide rim, eyelets, 32 14gauge db Wheelsmith spokes in a classic reliable lacing pattern. And while I can’t confirm this at the moment, from the hand-written sign included in the box, it looks like the wheels were built by one “Russell the Nippletwister.” A wheelbuilder with a name like that guarantees a quality build, right? Anyways, I like the personal touch, Sun-Ringle.

Russell the Nippletwister

And that’s the kind of component I like on my bike: reliable, reasonably light, attractive and tough. I also like having some insight into the people behind the brand and design (like Russell here). I drool over the cool high end stuff as much as the most passionate bike geek (I still have to post my review of Shimano’s Di2 that I rode at the OutDoor Demo), but I’ve been pretty good at reigning myself back in to what I should be riding. Oh, and it shouldn’t cost an arm and a leg (I have two kids and a mortgage, you know?). Come to think of it, before I get a bruise from patting myself on the back too much for my practicality, maybe economics play the biggest role in the selection of parts that I ride.

On a fun note, you can see in the photo that Sun-Ringle include a bunch of stickers with the wheels. This is a nice unexpected touch that I’d recommend to all manufacturers. It’s a small gesture, but adds to the overall experience of buying something in a not too expensive way. They’ll be going right up on my tool chest at home.

Much to my surprise, I was the lucky winner of one of the many raffles that the BikeHugger crew held at their tent at the USA Crits Finals, part of their Mobile Social ride down the Strip from the Sands Expo Center to Mandalay bay. By the time I realized I was free to do the ride, it was too late to secure a bike. I ended up just watching and photographing the start of the ride and then meeting up with them at the crit. Someone handed me a raffle ticket, and lo-and-behold, they called out my number. Can’t rememebr the last time I won anything – much less something as nice as a set of wheels!

2009 Mobile Social gathering at the Sands

Byron and his team at BikeHugger had some great schwag to give away and I came back home with a Breezer Bikes t-shirt and cool mini Swiss Army Knife/USB flash drive along with the promise that they would ship me the wheels I had won. I felt a little funny as the “Interbike Guy” winning a prize, but everyone good naturedly insisted that I accept. As the host of the event, I don’t ask for or get much schwag (everyone there is my customer, essentially, and it’s best reserved for the retailers in attendance), so to actually come away with something like this was a real treat and definitely appreciated. I also remember seeing a set of Hed wheels and a Novara bike raffled off that night to happy attendees.

Despite the somewhat bewildering summary of Interbike 2009 in theirwrap-up story, I like what BikeHugger.com is trying to do and had a lot of fun the crew at the Mobile Social this year. You should visit their site and read up about their M.S. MoSo events that they piggyback off of various trade shows and conferences around the country like Interbike and South-By-Southwest. As the intersection of social media and riding, they’re a blast and a great way to bring passionate cyclists together.

I’ll end by saying thanks to Byron and the BikeHugger team once more for a great event and a big thanks to Sun-Ringle for supporting the Mobile Social with these wheels – I’m really looking forward to enjoying the fruits of Russell’s handiwork!

My kids and I took a trip down to tiny Gillespie Field east of San Diego for their semi-annual airshow, “Wings Over Gillespie,” this past Saturday. As with any such show, the focus is on military aircraft and it just happened to be the weekend of the 65th anniversary of the Normandy D-Day invasion that was the beginning of the end of World War Two.

I wasn’t thinking of this anniversary when we decided to make the trip, but when we got there, the first demonstration we caught was of a paratrooper deployment featuring a plane that actually dropped soldiers into Normandy on that June 6th day back in 1944 (in the background of the photos below). After watching the precision landings of the parachutists, we heard some loud popping sounds and followed the crowds over to a re-enactment of a battle between US and British allies and the Germans. It was all very exciting with incredibly detailed outfits and gear assembled by the re-enactors. Oh, and the Allies won (in case you were wondering).

I also wasn’t thinking of D-Day when we walked over to the US, German and British ‘camps’ set up by the actors to see their gear up close and found a bicycle on display. It was a replica of a BSA folding military bike in matte green paint. I took a couple of photos that I posted on Twitter, but later in the day, we came across Private Ken of the British Army riding his BSA (Birmingham Small Arms) across the tarmac.

Replica BSA Folding Military Bike

We flagged the friendly soldier down, and in typical ‘Brit’ (he was actually from Riverside or San Bernardino) fashion he enthusiastically and patiently entertained all our questions and requests for photos. What we learned was that some of the paratroopers deployed in the D-Day invasion were equipped with these folding BSA’s along with their weapons, rations and other gear. With a bike, the troopers could cover more ground more quickly than on foot. A rifle could be be mounted along the top tube and he described a range of other packs and panniers that the bikes would have setup with back in the day.

Ken showed us the simple and sturdy folding mechanism using wing nuts. I asked him about the coaster brake, and he admitted that this was only major difference between this Norwegian-made replica and an actual BSA that would have had caliper brakes.

Replica BSA Folding Military Bike

I’d always known about the Swiss army’s use of bikes fairly recently (I think Ochsner used to distribute them a while back) and that other armies had used them over the years, but to learn that bikes were used during the Normandy invasion was fascinating. And not just behind the lines, but actually inserted behind enemy lines right in the thick of things.

As my 3 year old son said throughout the day, “that’s pretty cool.”

[Update: Make sure to read the comments to this post since Ken Glaze (Private Ken in the post) fills us in on a few more details about his bike.]

As most of you have heard by now, former pro Steve Larsen passed away earlier this week while out training. It was a shock to me for two reasons. First, was that I had the pleasure of getting to know the man about 10 years ago and second, I just turned the age that he was when he died.

steve-larsen-photo

While I can’t claim that Steve and I were friends, at a previous employer of mine we sponsored his mtb racing career and I was able to speak with him fairly regularly and met him at a few races during the season. Eventually, he purchased a shop in his native Davis, California, and he became a customer of mine, too. Always a great person, very professional as a representative of our brand, appreciative of our sponsorship and a fast and savvy racer. When I heard of his passing, I dug through my pile of memento jerseys and photo albums to find the items in the two photos accompanying this post.

steve-larsen-jersey

The photo of me with him was taken circa 2000 when he was dividing his time between his mtb racing career and doing a few choice road races for the old Prime Alliance team. We were at the USPro race in Philadelphia in the photo. I don’t remember how he did there, but as you can see in the photo of the jersey, he had just won back the stars and stripes jersey as NORBA National champ.

The bike community lost a great man and racer. Our thoughts go out to his family and friends at this time.

A memorial service is planned for Saturday at 1 pm in his hometown of Bend, Oregon. Information about the service, a memorial ride and memorial fund that has been set up can be found over at VeloNews.

Was at one of the big national big box mass merchant chain stores over the weekend. Of all the large chains, it’s the one I tolerate the best because of their tasteful sense of design and style and general (perceived?) quality of the merchandise. Unfortunately, that well known sense of style has not generally extended to the bikes they sell. So I was surprised last night to see a bike that transcended the typical mass merchant offerings of triple crown-equipped full-suspension downhill racing-inspired tanks and Barbie themed kid’s bikes last night.

The usual path to the Star Wars (sorry, Clone Wars, according to our 3 year old obsessed fanboy) section leads past the bike aisle. We don’t usually stop in there, but with our daughter’s birthday coming up, and a new bike high on her list, I was curious about her opinion of BMX vs. beach cruiser bike style (about all that’s available in 20″ wheel bikes for 7-year-olds), so we took a detour.

I casually followed an online discussion recently about the role that mass merchants like these could play in getting more people on bikes. For a while now, I’ve felt that the mass is the perfect channel to introduce the non-cycling population to cycling by offering the right bike in a non-threatening environment that they are comfortable in. A fairly practical, easy to ride, sharp-looking bike in a store they already feel comfortable in. It would follow the same lessons that Shimano learned in researching their Coasting project on why 161 million Americans avoid specialty bike shops: They’re apparently intimidated by the perceived complexity of the bikes, the crowded technology-laden merchandising and oft elitist staff.

Here’s what caught my eye:

targetschwinn1

It’s a “just a bike” bike. With some added style thrown in.  The Schwinn Tourist is a decent sporty-looking bike with light 700c aero-profile, paired-spoke wheels; flat bars; linear-pull brakes; tapered straight blade fork; quick release skewers; tasteful satin metallic gray paint. Didn’t really look into other component details, but at a quick glance it’s not exactly your typical department store bike. I know some of you are thinking “yeah, but it’s not a 3-speed internal hub.” Or it’s not a single speed, or have wide enough tires, or have fenders, or dyno powered light or a rack.

Curiosity piqued, I poked around their website when I got home to try to see full specs and how they describe the bike. I was surprised to find a number of other “urban” styled bikes and even two that approached full-on commuter status.

Check out the Schwinn Gridlock with fenders, rack, transparent chain guard, aluminum frame and Amsterdam-esque all black paint scheme:

Or how about the Huffy Commuter (bet you never expected to see those two words together)? Also with fenders and rack and simplified 1×5 drivetrain.

According to the website, these models are only available online and not in stores, which is a shame. It would be great to have models like this in front of the non-cycling public. Still, I think it’s another sign of the organic growth of the bicycle as a means of transportation that we’ve been experiencing over the last few years. (Though with most of these big box stores located in suburbia, you would expect the demand for this category to be weaker than if they were in urban areas.)

But alas, back at the store, I was jerked back to the reality of my surroundings and reminded of one of the top reasons why independent, specialty bike stores are by far the best choice for your next (or first) bike purchase. Just down the aisle from the Tourist was this beauty of a build:

targetschwinn2

It sort of looks like the curved down tube was designed to actually accommodate the occasional improper fork assembly by store staff, huh? With our litigious society, shouldn’t this scare the heck out of mass market suppliers like Magna? (If you’re new to cycling or didn’t notice, the fork is mounted backwards).

Any other examples of general merchandise or mass merchants starting to catch on to the growth in transportation/utility cycling?

This last Saturday was a busy day for me and cycling. First up at 7:30 am was a date with David Bernstein and several other bike industry types for a recording of the Spokes Cycling Roundtable podcast. I’ve done it once before in addition to recording a holiday gift picks piece back in December. I love listening to the podcast myself, and the chance to participate and chat with David, Tim Jackson of Masi Bikes, Carlton Reid of Bike Biz UK and Richard Masoner (better know by the name Fritz) of the Cyclelicio.us was something I wasn’t about to pass up. Had a good time talking about a range of topics going on the industry lately. You should give it a listen. Check it out at www.the-spokesmen.com.

Following the recording (via Skype) and while Julie and the kids were still out at a friend’s, I managed to squeeze in a couple hour ride out to PCH. It was a gorgeous day and I missed riding all last week with the work load.

To top off the day, after a show and lunch, I headed down to the Mission Valley area of San Diego for the inaugural San Diego Custom Bike Show. Having followed the success of the 3 year old North American Handmade Bike Show from a distance, I was really looking forward to seeing some of the craftsmanship first hand. As an added bonus, Tim – a fellow San Diegan – was going to be there.

While I expected to be floored by aisles full of of amazing bikes, I am really amazed by the sheer number of custom builders that are out there now. Truly unbelievable the quantity of creative craftsmen (and women) that have sprung up over the last 5-10 years. The SD show attracted builder from a number of staes including Oregon and Arizona. Wish I could have taken literature from each, but I didn’t have that much time to spend at the show.

I snapped a bunch of photos of all the beautiful bikes, but am having some trouble with my Flickr account and Wordpress’ image uploading is too slow and cumbersome to handle so many photos, so I’ll post the rest in a bit. Here’s a selection of some of the scenery at the Town & Country Resort and Convention Center:

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I love kids’ road bikes an I saw a few here. Abby’s a lucky girl.
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Argonaut Cycles had some just beautiful work and attention to detail like this treatment of a new Dura Ace crankset. Improvement over the matte finish, I say.

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I had never heard of Argonaut before checking the show’s website for the exhibitor list. I have to say, from top to bottom, they’ve got every detail covered: clean building, awesome paint and professionally designed logo. Argonaut is based in Portland, OR.

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Palomar Mountain Road closure sign Tour of California

On Saturday the Julie and I piled the kids into the car for a ride out to the top of Palomar Mountain, site of the major climb of this year’s Amgen Tour of California on the last stage of the race. I think that it’s safe to assume that Palomar will be the most popular viewing spot for locals since this will be the first time the race has visited deprived San Diego cycling fans on their own turf. The problem is, there’s limited access and it’s not like there are parking spaces lining the narrow two ane access road all the way up to the top. Our plan was to see the climb from a fans point of view and get some idea of what we will need to do to watch the race from a decent spot on the climb without too much stress. 

Now if you promise to save us a spot if we’re running late that morning, I’ll let you know what I found out. OK?

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How about this for a novel approach to bike lights and visibility? Bring your own bike lane with you wherever you go.

Now aren’t freakin’ lasers the solution to all of society’s ills?

The idea – called the LightLane – (just a concept at this point as far as I can tell) comes from two designers that work for a design firm called Altitude, Inc. Read their original post about the light here.

From the posts by pro- and anti-bikes-on-the-road people on another blog, this would be either a revolutionary enhancement in cyclist safety or the final straw to encourage acts of rage against cyclists by motorists harboring some latent hatred of us.

Last day of the Bicycle Retailer & Industry News SoCal Bike Dealer Tour was a big one. Just about 15 riders on today’s route including Tony Lo, CEO of Giant Bicycles who had flown in from Taiwan. A few more Giant staffers joined us for the ride from the BRAIN offices to dealers in Dana Point and San Juan Capistrano, California. It’s been a great week of riding, chatting with fellow industry members and hearing insightful comments from retailers. I took some notes, but so far have just had time to post photos and quick comments about the shosps we’ve visited and some of the people I rode with and met on the tour.

This has been a great concept and all of us basked in the neutral BRAIN glow as dealers opened up to us and expressed their hopes, expectations, results and experiences of the past and future of the bike business. And it was a good excuse to get out of the office and ride a really nice bike for a week…

At Interbike in 2007, I was walking around with a camera crew from Cycling.TV looking for footage of interesting sites and events to capture. I led them over to the MirraCo booth where bmx legend Dave Mirra was supposed to be wrapping up an autograph session. Since the booth looked quiet, I walked up to the guy standing near the entrance to the booth and ended up asking Dave Mirra himself if “Dave was coming back to sign more autographs” later that day. Mr. Foot, meet Mr. Mouth. Without saying a word, Dave pointed to his head with both hands and smiled. Now, I don’t think I can be faulted for not recognizing fellow-bmx kegend, Perry Kramer, he of PK Ripper fame, last Tuesday on our tour, but I was darn happy to see him in the BRAIN office again on Friday so that I could properly introduce myself and express my excitement in meeting the Man. Turns out we’re almost neighbors and he offered to show me some trails near my house. The fact that he is PK would explain why he was jumping every curb and bunny-hopping sewer greats the whole ride on his flat-bar road bike.

Perry Kramer of Giant and Rich Kelly of Interbike

Another very familiar face (and new ex-coworker) getting ready for the day’s ride was Robert Roman, now in the employs of Bicycle Retailer. After 9 years serving Interbike exhibitors, Robert decided to make a change and move a few exits north on the 5 freeway to our industry’s trade mag. We’ll miss his wit and sense of humor here, but will hopefully still get to experience his powerful turn of the pedals on a regular basis as BRAIN’s lunch rides frequently go past Interbike’s HQ.

Robert Roman of Bicycle Retailer

Nice to see Fred Clements, executive director of the NBDA, working from the saddle of a bike. This is why we all work in this industry, right?

Fred Clements of the NBDA

Mr. Tony Lo, CEO of Giant Bicycles. Guest of honor on today’s ride and inspiration for the whole tour itself. Tony’s industry tour of Taiwan last year planted the seed for this Stateside version. Tony is an avid cyclist and rides with style and class.

Tony Lo of Giant Bicycles

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Setting out for day two of our tour of SoCal bike dealers, we made a friend. One of the best parts of road riding is running into other riders along the way and then spending the next few miles chatting. I forget this rider’s name, but when he heard we were all from the industry, he told us that he used to work for GT back in the day.

BRAIN Tour Rider

One constant at all but one shop we’ve visited so far is that fixed gear bikes are firmly entrenched in their shops. Most had a special section devoted to fixie gear, but even traditionally mountain bike focused shops like The Path in Tustin have seen fixie cultire become an important catgory and visible presence on the show floor as evidenced by the MKS and Nitto caps for sale.

Fixie Hats at The Path

Here’s part of The Path’s fixie parts and accessories section that was typical of most shops on out tour. And remember, this is Orange County – not New York, San Francisco or even LA. The fixed gear phenomenon has hit suburbia pretty hard.

Fixie P and A at The Path

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