While the concept of models dancing on a stage in bike wear seems to work in Europe, we didn’t believe that the format was ideal for the US market and the style of apparel we were looking to feature. In search of the right format to showcase this apparel at the show, I came across a video of Momentum Magazine’s small fashion show that they had put on in an art gallery in Vancouver the previous year. The concept of the models actually showing the outfits while riding bikes on a small bike path throughout the audience was genius. A quick phone call to Mia at Momentum got the ball rolling and we’ve had two great fashion shows so far that have really struck a cord with the industry and cycling community.

But while the dancing-models-on-a-stage concept might not have worked for Urban Legend in the late 2000’s (aughts? ’00’s?), it obviously has worked at Interbikes past. Take a look at this scan that I took from the 1984 Interbike event guide.

In 1984, Interbike was in Las Vegas and the Rams were still based in Los Angeles. For those not in North America, the Rams – now based in St. Louis – are a professional gridiron football team. I can’t think of a choice of models more diametrically opposed in both appearance and spirit to those we’ve used in Urban Legend than pro football cheerleaders. Though judging by the number of ads in the magazine for super shiny bright skin-tight Lycra jerseys and shorts, I suppose they were an appropriate choice for the styles popular at the time.

There are some choice quotes from the text to enjoy along with the mental image that the thought of mid ’80’s cheerleaders conjures, too:

Star attractions of the show will be the L.A. Rams Cheerleaders, fresh from an appearance on the George Burns television special.

I’d bet that they’d also been featured in an episode of the Love Boat.

While she wouldn’t reveal specifics prior to curtain time, she hinted at some truly memorable moments–including a slow-motion triathlon…

Now that’s a coincidence. I performed a slow-motion triathlon once, too. But unfortunately, it was at the Cape Cod Sprint Triathlon back in ‘93.

Not surprisingly, it was my one and only tri.

I’m clearly having some fun at the expense of my predecessors here at Interbike who worked hard to bring you this show. But lest you think that I have something against cheerleaders, here’s a photo of me at the Tour of Palm Springs a few years back with the Xavier Prep School Saints cheerleaders who were enthusiastically welcoming all riders into one of the rest stops.

Update: Too cool apparently. Even though I received the news in my inbox today when my hoax threat level was back down to green from yesterday’s red, I just noticed the release is dated April 1. Sorry. Shame since it would have made for a great record setting venue up in the mountains.

Read the press release below:

SOCAL HIGH SCHOOL GETS VELODROME AND TRACK RACING PROGRAM
Contact: Matt Fritzinger, fritz@socaldirt.org, (510) 653-2453, www.socaldirt.org

Cedar Glen, CA – Last night, with a 7-2 vote, the school board of Mountain Top High School approved the construction of the first ever high school velodrome and scholastic track program in America. The decision serves as a historic milestone in the main-streaming of competitive cycling in secondary schools across the state of California. While high school mountain biking has been picking up steam since 2001 with the formation of the NorCal High School Mountain Bike Racing League, track racing looks to be the next alternative for high schoolers eager for sports that suit their short attention spans.

“Mountain biking is an endurance sport and except for the occasional sprint finish, it favors athletes with slow-twitch muscles leaving young cyclists with the genetic gift of more fast-twitch muscles feeling devalued. I’m very pleased to see this new discipline brought into the schools,” commented Matt Fritzinger, director of the Northern California mountain biking program.

In what may draw some criticism, the velodrome will replace the astro-turf field and football program. MTHS’s Head football Coach, Don Boggs commented “I’m keeping an open mind here. After two losing seasons, I don’t get much say around here anyway. I’m also very impressed with the way cycling is addressing the problem of performance enhancing drugs.” Unlike professional football, which penalizes wealthy players with meager fines and has led to a vast abuse of steroids at the high school level, professional and amateur bike racers face 2-4 year bans from the sport.

School Superintendant, Jim Swift, said “I advocated for this as soon as I saw the cost-benefit analysis. A velodrome is going to cost $1.8 trillion whereas a stadium retrofit and new astroturf was going to cost us $1.9 trillion. That may seem like a small difference, but that’s actually $100 billion dollars. We can buy quite a few books and computers for that much money.”

Additionally, it appears that track racing will become a natural complement to the recently inaugurated Socal Interscholastic Cycling League that only includes mountain biking currently. Board president Quintin Easton commented, “I’m stoked -– we put the generic term ‘cycling’ in the League name because we planned to incorporate various disciplines into the League. This velodrome is a dream come true!”

About the Southern California Interscholastic Cycling League
The SoCal Interscholastic Cycling League was organized to provide a well-defined race season for junior racers and to promote the formation of teams at public and private high schools. With the cooperation of local race promoters and our sponsors, the League organizes a first class series of races designed for high school aged riders. The League is working to make high school racing the easiest way for juniors to get involved in the challenging and exciting world of competitive cycling. The SoCal League was founded with a generous grant from the Easton Sports Development Foundation II (ESDF II) and is supported by other generous sponsors such as founding national sponsor Specialized Bicycle Components, results cranked out by Shimano, Bike Magazine, CLIF Bar, Crank Brothers, Hincapie Sportswear, Tifosi, Trek, and WTB. For more information on the League, contact Quintin Easton at quintin@socaldirt.org and 949.285.0316 Website: http://www.socaldirt.org

The dead giveaway is the quote from supposed GM VP, “Flora Lopi” – an anagram of the words April fool.

Carlton at BikeBiz sent his news flash out just after midnight in the UK, so he’s safe, but what about the SJBJ sending there’s out on the 31st? Did they jump the gun or did they fall for it (like I was for a bit I’ll admit)?

If it were true, that would be quite the little family of brands: GMC, Buick, Pontiac, Hummer, Specialized…

At least we got an Interbike mention circulating out there.

Update: Looks like the hoax is more elaborate: the url given for the SJBC is fake. A certain bike blogger has been pretty sneaky. Nice job…

Was up at the Tour of California on Saturday and noticed t-shirts with “Let Levi Ride” on them for the first time. Also saw them on display at my local bike shop on Sunday. Now, all issues of right or wrong, guilt or innocence aside, I love BikeSnobNYC’s observation (as always, tongue in cheek) that the Let Levi Ride campaign ought actually be for Levi’s teammate, Alberto Contador – the guy that actually won the Tour de France. I’ve got nothing against the guy, but why focus on the third place finisher, right?

If an online petition can actually have an effect on the ASO’s decision, isn’t the real injustice leaving the winner out?

(If you’ve never checked out the BikeSnob blog before, it’s definitely worth a visit. And with upwards of 100(!) comments to each of his almost daily posts, I’m not the only one who feels that way. Bring your sense of humor.)