If you were lucky enough to be at Interbike this year, you probably came across the SRAM pART PROJECT displays in a few places while walking the show floor. Now you have a chance to own one for yourself.

SRAM commissioned 50 artists to create these amazing works of art out of the contents of a box of 100 parts from the SRAM family of brands. The 50 sculptures were displayed at Interbike in individual cases mounted on pedestals in two big displays on the street level lining the main aisle and in a space at the very front right corner of the upper level. A smaller group was set up in SRAM’s own booth.

The goal of the project is to raise funds for World Bicycle Relief at an auction of the pieces to be held in Chicago later this month following the exhibition in Las Vegas. Here are a three examples from the project. To see the invitation for the auction from SRAM, scroll down past these examples of the sculptures.  Follow the link below to the project’s website to see all of the pieces in higher resolution and learn more about the artists.

SRAM Sculpture by Lewis Tardy

SRAM pART PROJECT by Ruben Feliciano

SRAM pART PROJECT by Jesse Meyer

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SRAM pART PROJECT

JOIN US:

SRAM President Stanley R. Day and World Bicycle Relief Founder F.K. Day cordially invite you to join us for the grand finale of the SRAM pART PROJECT: A gala pART PROJECT exhibition and auction at Chicago’s Gallery 1028.

You’ll join leading figures in the cycling world in viewing the artwork, meeting the artists, and bidding on favorite pieces. You’ll also enjoy food, drink, and live entertainment. Best of all, simply by attending you’ll be directly supporting the mission of World Bicycle Relief.

Your $134 admission fee is the cost for World Bicycle Relief to donate one bicycle.

DATE: Wednesday, November 30

TIME: 6:00 pm CST

LOCATION: Gallery 1028 1028 North Hooker | Chicago, IL 60642

TICKETS: $134 (the cost for World Bicycle Relief to donate one bicycle)

Visit www.sram.com/partproject and click on Event for more information.

Gallery 1028 in Chicago where the auction will be held:

SRAM Auction at Gallery 1028 in Chicago

While there’s no shortage of things to see and do at Interbike this year, this is one that I’m super excited to see: The SRAM pART PROJECT.

SRAM pART PROJECT

SRAM gave 50 artists a box full of 100 components and asked them to create something with them. The finished pieces will be put on display at Interbike and then at a gallery in Chicago in October after which they will be auctioned off to benefit World Bicycle Relief.

Here’s a video short of one of the artists working on his creation:

Look for the pART PROJECT display lining the main aisle on the Street Level of the show next week – make sure to check it out.

Just received the following news from Fox Racing Shox. Not sure where you hide such an obvious rig, but let’s see if we can help them find it. Fox is offering a reward:

Missing Fox Racing Shox Race Rig

Drummondville, Canada – The entire FOX RACING SHOX RACE Trailer and FORD F550 Truck was stolen late Monday night 6/27, in route to the UCI World Cup event in Mount Sainte Anne, Canada. The truck cab is a white FORD F550 Turbo Diesel with beige interior, CA Lisc #. There are many distinguishing features with this cab such as all FORD logos have been converted to FOX logos, FOX custom embroidered seats, FOX instrument cluster and custom FOX footwheels. The trailer is a 28ft FEATHERLIGHT flip down door. The trailer contained custom proprietary racing equipment as well as two YETI bicycles, a medium ASR-5, and medium ARC hardtail. A reward is being offered for any information that leads to the return of the vehicle. The Race Rig was last seen at 6/28/11 at 4:30am traveling West on Hwy 20 just outside of Montreal.

Contact Jim Noonan at Fox with any news or information:
Direct 831.274.8346
jnoonan@foxracingshox.com

We released the press release below this morning as an update on where-we’re-at for the 2011 show. Along with the notable returns to the big show by companies like Kona, Easton-Bell and Norco, we’re proud to have legendary outdoor brand The North Face making it’s debut in front of the the bike industry this year.

As for the overall number of exhibitors signed up so far, we’re just over 560. That number might not sound that impressive, but is primarily contracted companies and not all of the multiple brands that each of them may represent. When it’s all said and done, there should be well over 1,000 brands on display at the show this fall.

Also, I think this is the first time we’ve said anything about 2011 being the 30th edition of the show. Look for more about that in the near future.

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Key Brands Committing to Interbike 2011

Excitement builds as brands prepare for the industry’s annual gathering

SAN JUAN CAPISTRANO, Calif. – March 31, 2011 – Interbike, the cycling industry’s annual flagship trade event for the last 30 years, is quickly selling out as exhibitors large and small lock up their space for the September 14-16 show at the Sands Expo and Convention Center in Las Vegas.

“Interbike 2011 is already shaping up to be one of our biggest shows ever,” said Show Director Andy Tompkins. “The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike.”

Among 2011’s new exhibitors is outdoor apparel giant The North Face, which will join the apparel collections of long time exhibitors such as Louis Garneau, Pearl Izumi, Primal Wear, Gore Bike Wear, Canari Cyclewear, Hincapie Sportswear and Champion System.

“We’re steeped in mountain heritage and that doesn’t stop in the summer time– when the snow melts we love to bike,” said Aaron Carpenter, Vice President of Marketing, The North Face. “We are launching a Spring 2012 product line built around the concept of protection from the elements. Interbike is the best avenue for us to reach the independent bicycle retailer channel and we’re looking forward to participating in the bicycle industry’s annual gathering.”

In addition, several key brands are returning to the show after short absences including Easton-Bell Sports and Kona Bicycle Company. Santa Cruz Bicycles returns for 2011 after rejoining the show in 2010.

“Coming into 2011, we have a number of new products and initiatives to roll out for 2012, and we see Interbike as a critical component to telling those stories,” said Pat Hus, Director of Sales for Easton Bell Sports. “We were pleased with the date and location changes that Interbike brought to the table this year, which made our decision to come back very clear.”

These returning brands join cycling’s biggest names exhibiting at Interbike in 2011 including Advanced Sports International (ASI), Electra, Gita, BH Bikes, Raleigh, SBS/Redline, Scott USA, Pivot Cycles, SIDI and Specialized.

This year Interbike celebrates its 30th anniversary of producing trade events for the bicycle industry. Last year’s edition of the show was attended by 24,700 industry professionals, of which were 12,200 retail buyers from every state in the U.S., along with more than 1,800 international retailer buyers from 67 countries and 560 journalists.

Prior to the Interbike expo, more than 3,500 bicycle retailers and media will gather in Bootleg Canyon’s world-class cross country mountain bike trails, downhill-specific courses, pump track, closed road course and eBike demo track for hands-on experience with the industry’s latest bikes and accessories. This festive outdoor event is the leading bicycle industry demo event, imitated by many others around the world.

For more information about Interbike 2011, visit www.interbike.com.

Here’s the press release we sent out last night announcing a change of dates for 2011 that supersedes our initial plan to move the show to August in Anaheim that we announced just prior to this year’s show.

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Interbike Returns to Las Vegas in September for 2011 Show

Show organizers respond to support for September dates and Las Vegas

SAN JUAN CAPISTRANO, Calif. – Oct. 12, 2010 – In response to feedback to its announcement three weeks ago that it was moving the show to August in Anaheim for 2011, Interbike today announced the 2011 edition of the show will stay in Las Vegas and will be held September 12-16.

“The announcement that we were moving the show dates and location elicited a very real response that surveys and discussions alone couldn’t accomplish,” said Andy Tompkins, Interbike show director. “Due to the overwhelmingly positive response to this year’s show and the countless conversations we’ve personally had with exhibitors and retailers regarding the future dates and location of Interbike, we are reversing our earlier decision to move the 2011 show to Anaheim in August. We are hearing loud and clear that, at this time, the industry prefers September dates and the convenience of Las Vegas.”

The indoor portion of the show will be held September 14-16 at the Sands Convention Center, with the OutDoor Demo being held in Bootleg Canyon September 12-13. The 2012 show also will be held at the Sands in Las Vegas September 19-21 with the Demo September 17-18.

The attention brought by news of moving the show to August allowed the entire industry to examine how it utilizes Interbike, what the show means to the marketplace, and helped solicit real and frank opinions from every sector of the industry. Based on this feedback and the success of Interbike 2010 (see press release), the show will move back to September in Las Vegas.

“Interbike has always been and will continue to be the industry’s show,” continued Tompkins. “We have heard the market’s passion and commitment to this event and we want you to know that we are listening. We believe the new direction will best serve the current needs of the marketplace.”

About Interbike
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

# # #

In case you haven’t seen the news yet, we’re pretty excited to have cycling’s biggest advocate and ally on Capitol Hill coming to Interbike this year to speak and visit with the industry. The focus of his talk will be on the future of cycling related legislation, especially important now that the next transportation bill is being worked on.

If you’ll be at the show, you should really come down to see this. It’s before the show floor opens and we’ll be serving coffee. Think of this as bringing a small slice of the National Bike Summit to you.

Here’s the full press release:

SAN JUAN CAPISTRANO, Calif. – Interbike today announced that it will open its 2010 International Bicycle Expo in Las Vegas with a special press conference featuring keynote speaker U.S. Representative and Congressional Bike Caucus founder Earl Blumenauer of Oregon. Interbike Show Director Andy Tompkins and Bikes Belong Coalition (BBC) President Tim Blumenthal will introduce the congressman and make a few brief remarks.

The purpose of the press conference is to welcome the industry to Interbike 2010, share information about the industry’s show and its future direction, and hear from Blumenauer and Blumenthal on the state of cycling legislation and future government activity on behalf of bicycling.

Blumenauer’s visit comes at a critical time as the U.S. government continues to work on the next transportation bill, which will set the tone for cycling infrastructure investments during the next six years. The Congressman will outline where bicycling stands, and where it’s going. He will pinpoint what the industry can do to support the cause. Following the press conference, Blumenauer will spend the day at Interbike visiting with the industry.

The press conference will be held Wednesday, September 22, 8:00 a.m. in Casanova Room 603, which is on Level One of the Venetian Las Vegas. All show attendees are invited to attend.

Blumenauer will also be the guest of honor at the BikesPAC fundraising reception hosted by Bikes Belong on Tuesday, September 21, the night before the press conference.

Blumenauer was elected to the U.S. House of Representatives in 1996, where he quickly established a unique role as a leading proponent of Livable Communities–places where people are safe, healthy, active and economically secure. He continues to lead the Congressional Bike Caucus and he makes most of his daily trips in Washington by bicycle.

Before moving to Washington, Blumenauer was the Commissioner of Public Works in Portland, Ore., and helped the city earn an international reputation as one of America’s most livable and cycling-friendly cities.

Newspaper business section mentions of bike industry companies make me happy. They show that the bicycle is having a noticeable impact on the economy and people’s lives. And like a few people commented (over on the Facebook cross-posting) on the post about the economic impact of bikes on the state of Wisconsin, money talks and makes even people who are apathetic about bikes pay attention.

The Salt Lake Tribune’s business section contains a story today about Specialized’s decision to remain–and expand their facility–in SLC when their original 10 year lease expired not too long ago.

Employee bikes at Specialized's SLC facility

Specialized first located their western distribution center on the west side of SLC back in 1999 and have been very pleased with what the state has offered them and their employees. This seems to be in line with what we’ve seen from many other cycling and outdoor recreation companies over the last ten years that have chosen to relocate or open DC’s in the SLC-Ogden area of Utah. Quality Bike Products (QBP) is a recent notable example from the bike industry, having chosen Ogden as the location for the new warehouse they plan to build.

In addition to the logistical benefits of SLC, Kim Petersen, Specialized’s corporate distribution manager is quoted in the article as saying:

“The icing on the cake is that Utah is a fantastic place to live and raise a family, with unlimited outdoor recreation possibilities. There’s also a great population of cyclists here. Specialized believes in cycling and the future of the sport and believes things will recover here. So we decided to make the investment and set up a new lease for a building with expansion capabilities.”

The photo above shows Specialized-SLC employees’ bikes racked in the warehouse. Just like their counterparts in Morgan Hill, California, lunch time rides seem to be a regular part of the workday. That’s great to hear, but I’m guessing that the weather in Morgan Hill is a tad more pleasant this time of year for those rides…

“The icing on the cake is that Utah is a fantastic place to live and raise a family, with unlimited outdoor recreation possibilities,” Peterson said.

“There’s also a great population


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of cyclists here,” he added. “Specialized believes in cycling and the future of the sport and believes things will recover here. So we decided to make the investment and set up a new lease for a building with expansion capabilities.”

Industry consultant Rick Vosper Twittered about this article that ran in the UK’s Times Online on Monday featuring Giant Bicycles’ Bonnie Tu. Their “Monday Manifesto” is titled “A Giant leap for women on the move. Taiwan’s godmother of the bicycle wants to end a male-dominated world” and is definitely worth a read.

Ms. Tu is the chief financial offer for Giant, the “godmother of bicycles” and a founder investor in the company along with chairman, King Liu. She has strong opinions about bikes, their role in society and specifically about bikes for women. Here’s a quote:

“To get more women on the road, we have to get them to think of these things as accessories,” she says. “Natural, everyday accessories, like handbags. All major brands claim they design specifically for women, but it’s not true. It means something when I say I’m the godmother — nobody should doubt that our women’s bikes are designed for women by women.”

Read the entire article.

Looks like we got ourselves a rail jam this year in Vegas. On the show floor – check it:

SandMRailJamFlyer

Have you registered for Interbike, yet? It’s not free anymore, but still more than worth the price of entry. Register here online to save time at the convention center.

Just a quick note here to beware of hotel scams leading up to the show. Recently we have learned from a few exhibitors, unfortunately, that there are a few unscrupulous companies that are calling Interbike exhibitors with hotel and travel offers and who claim to be representing Interbike. Worse still, there is at least one travel company that has told exhibitors that they will cancel their Interbike booth if they did not book their hotel through them. We have heard in the past, also, that a few of these travel companies have done worse than just lie about their connection to Interbike.

Rest assured that no travel company has the authority or ability to interfere with your Interbike booth and the only company that can claim to have any relationship with Interbike is our official travel partner, Travel Planners Inc. You can access their site securely through the Hotel & Travel page of Interbike.com.

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While we do guarantee the lowest rates at the hotels on our list through Travel Planners and carefully monitor and adjust your rate if the hotel lowers prices after you make your reservation, there is no obligation to use them in booking your travel and housing for the show. If you choose to use another travel company, we strongly recommend that you choose a well-known and reputable company to avoid any disappointments or problems down the road.

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