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Jun
29
Fox Racing Shox Truck Stolen
Filed Under Exhibitor News, Industry News, Interbike | 1 Comment
Just received the following news from Fox Racing Shox. Not sure where you hide such an obvious rig, but let’s see if we can help them find it. Fox is offering a reward:
Drummondville, Canada – The entire FOX RACING SHOX RACE Trailer and FORD F550 Truck was stolen late Monday night 6/27, in route to the UCI World Cup event in Mount Sainte Anne, Canada. The truck cab is a white FORD F550 Turbo Diesel with beige interior, CA Lisc #. There are many distinguishing features with this cab such as all FORD logos have been converted to FOX logos, FOX custom embroidered seats, FOX instrument cluster and custom FOX footwheels. The trailer is a 28ft FEATHERLIGHT flip down door. The trailer contained custom proprietary racing equipment as well as two YETI bicycles, a medium ASR-5, and medium ARC hardtail. A reward is being offered for any information that leads to the return of the vehicle. The Race Rig was last seen at 6/28/11 at 4:30am traveling West on Hwy 20 just outside of Montreal.
Contact Jim Noonan at Fox with any news or information:
Direct 831.274.8346
jnoonan@foxracingshox.com
Jun
24
Preview of the Las Vegas Ironman 70.3 Worlds Course
Filed Under Interbike | Comments Off
Our friends over at Wattie Ink have posted a video preview of the Ironman 70.3 World Championship course that will held held in Las Vegas this year for the first time on September 11, the day before our OutDoor Demo opens. The race will be centered in Henderson at Lake Las Vegas, not too far from Bootleg Canyon, the home of the Demo. The bike course will take racers down around Lake Mead, a place many in the industry are familiar with from the annual Tour de Lake Mead industry ride on the second morning of the Demo.
We’ve made arrangements with Ironman to provide a retailer-exclusive viewing area at the race at the finishing straight – so consider coming out a day early if you’re into tri. It’s a limited opportunity and we’ll be sending out details soon.
We’ll also be having more news and details on some more awesome triathlon-focused events and content at Interbike 2011 coming soon!
Jun
22
Bicycle Retailer’s Philadelphia Dealer tour took place a couple of weeks ago. It was a great three days of riding from shop to shop in this strong bike region. I’ve been swamped with work and haven’t been able to finish editing all my photos and thoughts from the tour (I promise to finish it up soon…), but here’s a cool brief video that photographer Jake Orness put together of our little trip in the meantime.
Jun
15
Tiny Bike Shop Concerts
Filed Under Events, Industry News | Comments Off
Courtesy of the Elevation Outdoors Magazine newsletter, I learned about this cool concert series presented by Banjo Brothers Bag Co. The first stop was held at Calhoun Cycle in Minneapolis this past March. Looks like they streamed it live, so it’s a shame I didn’t know about it until now. Click the image below for some more photos of the event featuring singer Brianna Lane.
Mike Vanderscheuren, one of the founders of Banjo Brothers, came up with the concept.
From the Elevation Outdoors article:
Called the Tiny Bikeshop Concert Series, the concept was created with a goal to offer “free live music shows held in the world’s best bike shops.” Sponsored by Banjo Brothers International, a Minneapolis maker of messenger bags, packs and bike accessories, the series was built on the premise of local culture, bikes and music coming together as a natural fit.
About 100 enthusiasts showed up for the “seminars, swag and good times.”
Jun
14
Stroke of Greenius: Repurposing Paper Bags
Filed Under Green Efforts, Interbike | Comments Off
Every once in a while you run across a really great idea. This one comes from Golden Saddle Cyclery in Los Angeles.
We’ve all read about government efforts to reduce or eliminate shopping bag use by retailers including outright bans of their use in some areas. I think we can all agree, in principle, that less bag and packaging waste is good, but in many cases, shoppers still need something to carry their goods in. Golden Saddle has come up with an elegant solution for repurposing paper nags.
They encourage customers to bring in a paper shopping bag in good condition and, in return, they offer a one dollar discount on an inner tube purchase. Once in possession of the bag, they brand it with a Golden Saddle Cyclery logo courtesy of a custom rubber stamp and reuse it. Bags handed out by some of the high end retailers as shown in the photos are pretty well made and durable and make for a nice branding statement with the new stamp.
I’m sure not all bags brought in are from Bloomingdale’s and REI, but most paper bags – especially of the craft paper type – should look decent with a fresh stamp. Probably even clean grocery store bags. Though you get extra points for Whole Foods bags, of course. I mean who would you rather associate your store’s brand with: Albertson’s, Kroger, Stop-and-Shop or Whole Foods?
Nice job, guys. Reduce some waste, save some money, encourage customer loyalty, promote your store. Love the logo designs, btw.