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Apr
28
Retailer Registration Opens with a Bang
Filed Under Attendee News, Industry News, Interbike | Comments Off
So retailer and buyer registration for this year’s Interbike and OutDoor Demo is now open. We decided to open reg a few weeks earlier than we typically do, and interest has been really strong so far. As of the release of our press release with the reg update (below) we’ve had more than 2,300 buyers register to attend the show – about a 160% lead on last year this far out from the show. From all the reports I’ve seen and from speaking with people in the industry over the last few months, I think it all points to a strong outlook for bikes this year.
And thanks for the early commitment if you’re one of those who’ve registered already!
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Retailers Registering Earlier and In Larger Numbers for Interbike 2011
SAN JUAN CAPISTRANO, Calif. – April 26, 2011 – Interbike opened buyer registration a month early this year and retailers are responding. Registration for the 30th edition of the industry’s leading trade show is currently at more than 2,300 qualified buyers, a 160 percent increase over last year during the same time span.
“As a buyer, Interbike offers me a chance to spend two days evaluating product at OutDoor Demo, then transition into the indoor show to look at product, reconnect with vendors, and cement deals on the products I decide that I have to have in the store,” said Ted Arnold, bike buyer at Mellow Johnny’s in Austin, Texas. “I also handle the social media for the store and our followers love the fact that we can include them in updates from the show and what we’re doing.”
The yearly pilgrimage to Interbike also offers shop owners a chance to learn from other retailers as well as leaders from across the cycling industry.
“Interbike is a great educational opportunity. I always attend as many seminars as I can and they help me rethink my business strategies,” said New York City’s Bike Habitat Owner Charles McCorkell. “Plus, we’ve found a lot of new products at Interbike that have been very successful for us. There’s just so much there if you open yourself up to it.”
“2011 registration opened with a bang, indicating retailers continue to look to Interbike as the place to be,” said Show Director Andy Tompkins. “Interbike strives to create an efficient and effective forum for a wide variety of retailers. From top 100 dealers, multi-unit and single door shops, to a growing number of dealers from South America and Asia, Interbike provides a platform to get their business done.”
Manufacturers, retailers, press and advocates representing categories across the cycling industry will converge on Bootleg Canyon in Boulder City, Nevada, September 12-13 before their meetings and presentations at the Interbike trade show at the Sands Expo & Convention Center in Las Vegas September 14-16.
Interbike recently provided the industry with a status update on the more than 560 exhibitors that have committed for the 2011 show. Notable returns to the show include Kona, Easton-Bell and Norco, along with a debut presence by legendary outdoor brand The North Face. To read the release in its entirety or for a current exhibitor list please visit www.interbike.com/pressreleases and www.interbike.com/exhibitorlist, respectively.
Interbike and OutDoor Demo attendee registration is available at www.interbike.com/register.
Apr
20
We’re continuing our successful partnership with the Outdoor Industries Women’s Coalition to promote educational sessions at Interbike on the subject of selling to the female cycling consumer. Here’s a preview of what to expect at the show and some of the opportunities that still exist.
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By: Sally Grimes, Executive Director, Outdoor Industries Women’s Coalition
According to a study from the Boston Consulting Group, women “control $12 trillion of the overall $18.4 trillion in global consumer spending.” That’s approximately 65% of all spending that women control, let alone spending that women also influence.
What percentage of your company’s resources goes into developing product for or marketing to women? Is it anywhere near that 65%?
One look around the Interbike show floor, and it’s clear the bike industry is still heavily dominated by male employees, men’s products, and marketing strategies aimed at men. Outdoor Industries Women’s Coalition is hoping to change that by showcasing the purchasing power of women, influential female leaders in the industry, and outstanding women’s products.
The bike industry is not alone when it comes to industries that have traditionally marketed to men, but are now trying to tap into the buying power of women. Even formerly deeply stubbled fields like computers, cars and financial services understand the power of this market and are developing campaigns around what women want.
This transition does not happen, overnight, though. It requires a multi-faceted approach that begins with understanding how women shop and buy.
Read more
Apr
20
The Angry Birds Ride Super Record
Filed Under Cycling, humor, Interbike, Photos | 2 Comments
Apparently the Angry Birds have good taste in bike components. Or at least the owner of this app-inspired bike I came across at the Sea Otter Classic last week does. Considering Sea Otter is held not far from the valley of silicon, maybe this bike is owned by someone who’s profited from the game. Given the price of Super Record and the gazillion downloads of the addictive mobile game, that wouldn’t be so far fetched…
Update: Seems like the bike was from Inertai Racing Technology’s booth at Sea Otter. Apparently it’s a custom painted Giant SL Advance. See more about the bike and the company here.
Apr
8
Buyer Registration for 30th Interbike is Now Open
Filed Under Attendee News, Industry News, Interbike | Comments Off
Registration for qualified retailers, distributors and other buyers is now open for Interbike 2011. Click here to register.
This year’s show will be the 30th edition of the bike industry tradeshow. Interbike was first held in 1982 in Las Vegas.
By the way, we haven’t mentioned or strongly promoted the anniversary until now, and this new 30th anniversary graphic will first be appearing in the next issue of Bicycle Retailer and Industry News to come out (April 1 edition). Our art director, Jennie Brewton, did a great job on the design. As a nice touch, she used a Campy Nuovo Record chainring and spider that would have been available for sale back in 1982 when the show was founded.
Apr
5
New The Spokesmen Podcast: WFSGI Takes on the UCI; P.J. O’Rourke; Venge Goes Viral and the Tour of Flanders
Filed Under Cycling, Industry News, Interbike | Comments Off
After too long a break I was finally able to participate in an edition of The Spokesmen Cycling Roundtable podcast this Sunday morning after a busy moth of traveling. With some of the other regulars also on some of those same trips – mainly the Taipei Cycle Show – there hasn’t been a new episode in about month. That’s a good thing since there was lots to talk about. This edition was hosted by Carlton Reid of BikeBiz.com and featured Tim Jackson, Chris Matthews and myself.
- The Tour of Flanders
- Specialized’s senior manager of global marketing, Chris Matthews, gave some behind-the-scenes info on their recent launch of the Venge aero road bike. Designed in partnership with legendary Formula One constructor, McLaren, the launch went viral.
- The World Federation of Sporting Goods Industries (WFSGI) has recently begun representing the bike industry as it attempts to deal with the UCI over the governing body’s rules compliance and “UCI-Approved” sticker program. At the Taipei Cycle Show, the WFSGI presented on what they bring to the table and what they’ve been able to achieve so far on behalf of the industry.
- Discussion about PJ O’Rourke’s Wall Street Journal column last Friday satirizing his displeasure with cyclists, bikes, helmets and bike lanes. Can we take the joke and will others realize it’s a joke?
- Some National Bike Summit comments
While Tim Jackson had some technical issues (and got to practice his speed typing skills as a result), it’s a good listen. Listen to it live here, or download and subscribe to the podcast on iTunes here
Apr
4
For Those That Say Cycling is the New Golf
Filed Under Photos | Comments Off
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I say, why give up one for the other?
This was one of the finalists in the International Bicycle Design Competition shown at the 2011 Taipei Cycle Show recently. All of the finalists were displayed as models. To see a few more of the bikes from the competition, visit our Facebook page here.