Mar
30
Video: RVCA X Cinelli present Pressure
By Rich Kelly, Filed Under Cycling, Industry News, Interbike, Video
I referenced the RVCA-Cinelli partnership in a post last year, but Leanne, my counterpart in marketing for our sister-show ASR, just let me know that RVCA just posted a video about the their collaboration. It’s rare that our two worlds (bikes and surf/skate/swimwear/snow) intersect like this.
I find the partnership interesting not just because of the beautiful bikes that the art project created, but because it is a community that’s celebrating the bike outside of the traditional bike industry community. Am I wrong? BRAIN even had an article commenting on what channels are servicing these new bike categories, since it apparently was not the IBD. At the time, at least. Have things changed since last summer?
Enjoy the video, anyway. Antonio Colombo of Cinelli is featured as a long-time supporter of art-bike collaboration going way back the Cinelli Lazer days in the 80’s. (As an aside, I remember when I was working in Manhattan back in the early 90’s, I loved heading over to Conrad’s Bike Shop near the United Nations (around 41st St) during lunch breaks. It was a small old-school high end road shop that had a ’shrine’ to the Lazer in the back of the shop. They had one of the few Lazers made hanging from fishing wire, floating above a set of ancient wood rollers. If I remember correctly, the Cinelli Lazer is significant because it was one of the first modern aero bikes).
Cinelli x RVCA Presents: Pressure from RVCA on Vimeo.
