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Dec
9
Because of some of the other markets that we here at the San Juan Capistrano office of Nielsen Business Media produce tradeshows in, I get trade magazines from a variety of industries. The main focus of my job is Interbike and the bike industry, but pubs like Fishing Tackle Trade and Footwear Plus are a part of my job, too. It’s fun when one of these seemingly unrelated industries cross-pollinates with bikes. Just had one of those.
As has happened more often than not, recently, bike culture in non-endemic media outlets has tended to be of the urban/fixie persuasion. That’s understandable given its trendiness. The latest issue of Sportswear International, a trade publication in the apparel industry, however, drills down a bit to focus on the bike polo scene in New York City. Who knew they were so stylish?
The photo piece highlights fashions from non-bike apparel companies like Stussy, Tommy Hilfiger, Wrangler, Carhartt and Woolrich. Bike-specific fashion was represented by Trackstar and Swrve.
The magazine doesn’t have any content from the issue on its website www.sportswearnet.com, so all I can do is point you to the website that seems to be at the center of the NYC to be one of the centers of bike polo activity and that is featured in the piece: Legit Bike Polo. Check it out and learn how to make your own BP equipment. I guess I have no excuse now not to check out that bike polo league I’d heard takes place down the coast from me in Del Mar, CA.
Did you know that there was a bike polo gathering in Vegas this year at Interbike?
Comments
4 Responses to “NYC Bike Polo Fashionistas”
legitbikepolo is based out of Boston. the sites for NYC are nycbikepolo.com and hardcourtbikepolo.com. see also bikepolo.ca…
Kev – you’re right, looks like Legit Bike Polo is out of Boston. The article was titled “NYC Polo Riders” and they featured Gus from LBP in the photo spread, so I missed the detail that they are from New England. Thx for the heads up.
Sportswear Internationals NYC office is just blocks from our regular court, The Pit. The Stylist is from SI’s Milan office and was wanting to do a bike polo piece before starting a short stint at the NYC office.
You are using my photo of Gus playing in The Pit.
And yeah, that’s me in the mag with the pentagram disc wheel.
Rich, don’t be afraid to ride with me, just because you are old doesn’t mean you can’t keep up. darren