Comments on: Companies Still Avoiding Social Media Despite Benefits

By: Cyclocross Magazine

Cyclocross Magazine — Tue, 23 Sep 2008 09:30:24 +0000

Coming from social networking and media, that’s the only affordable way Cyclocross Magazine has grown so quickly. Being authentic, reachable, and in touch with users and readers had really been key. It’s resonated with folks. Happy to talk more about it.

By: Rich Kelly

Rich Kelly — Sat, 20 Sep 2008 06:58:38 +0000

Scott – The seminars are listed on the “About Events & Seminars” page of the Interbike site. Look here: http://www.interbike.com/ib/conference/about-the-conference.jsp

By: Scott Jolliff

Scott Jolliff — Fri, 19 Sep 2008 15:53:47 +0000

Would someone please post a link to the Seminars? I can;t find them on the Interbike Site!

Thanks!

By: Rich Kelly

Rich Kelly — Fri, 19 Sep 2008 05:29:23 +0000

Andy – I’ve heard Groundswell recommended to me before and have read their blog. The ‘practical strategies’ should really make it useful for businesses. See you in Vegas!

By: Andy Pemberton

Andy Pemberton — Thu, 18 Sep 2008 15:18:25 +0000

One of my must-read recommendations right now is “Groundswell” written by two Forrester Research analysts. It’s chock full of practical strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

By: Scott Jolliff

Scott Jolliff — Wed, 17 Sep 2008 22:20:38 +0000

I think social media is a great topic. I’ll be at every seminar.

By: Vanessa

Vanessa — Wed, 17 Sep 2008 21:42:21 +0000

I think that a lot of the smaller companies are getting involved in social media marketing. Either by advertising on facebook or establishing a facebook or myspace account that links to their website.

Everyone has downtime at work and I can’t imagine how that time could be better spent than raising business online. People like accessibility from their vendors and this is how communication is occuring.

By: Jeremy at Xtracycle

Jeremy at Xtracycle — Tue, 16 Sep 2008 22:50:06 +0000

We (Xtracycle) are diving into social media. I believe strongly in it. I’ll be at the seminars, of course.

By: Joe Polk

Joe Polk — Fri, 12 Sep 2008 13:19:40 +0000

Companies not taping into social media are missing an opportunity to hit the very demographic they’re targeting in big media. Only all of the casual and non-cycling readers are stripped aside. Imagine if you could had an opportunity to only target the cyclists reading Outside or Sports Illustrated? In effect, this is what social media does.

By: Rich Kelly

Rich Kelly — Thu, 11 Sep 2008 22:16:54 +0000

Liz – these seminars are officially an hour long, but there will be time to linger and ask questions if any of the panelists can stick around. No rush to get out of the room at the end of the hour.