Jun

25

Wired Mag: Bikes as Geek Tech

By Rich Kelly, Filed Under Exhibitor News, Gear, Industry News, Interbike 


I love Wired Magazine. Love the tech, the science, the design, the snarkiness and the utter geek-coolness that permeates each issue. And Wired seems to love bikes, too. They do an inordinate amount of bike-related stories for a techie magazine and attend Interbike each year. I did a search for ‘bike‘ at their website and got over 4800 links to articles. Love that bikes fit right in with iPhones, Drobos, Star Wars fanboy movie reviews, geoengineering solutions to climate change and Wii’s.

In the spirit of the magazine’s review style, here’s the July 2008 issue of Wired that just arrived in the mail:

Wired: They dedicate two whole pages to bikes: the first to Specialized’s Tarmac SL2 (’Olympic Gear’), and the second to a test of four cyclo-cross bikes: the Moots Psychlo-X, Cannondale’s XTJ, the Specialized S-Works Tricross and Redline’s Conquest Pro. Are you guys planning to be at Cross Vegas his year?

Tired: They get the colors of the world champion rainbow stripes flowing through the article right, but they get the order wrong. Nice gesture guys, but it’s blue - red - black - yellow - green. I stand corrected: Mark from Wired commented (below) that the colors are actually intended to represent the Olympic ring colors which are the same but in the printed order. Sorry!

The feature doesn’t seem to be online yet since the issue’s still fresh, so pick up a copy at your newsstand.

Comments

3 Responses to “Wired Mag: Bikes as Geek Tech”

  1. Mark McClusky on June 26th, 2008 12:34 pm

    Hey, I’m the products guy at Wired — glad you like our bike coverage.

    I’ll be at Cross Vegas, yes indeed. If there’s an industry cup, I might even race it.

    And in our defense, those aren’t the rainbow stripes, those are meant to represent the Olympic Rings (if you look, they’re on all the pages of Olympic gear). So while the order is wrong for the WC jersey, it’s right for the Olympic Rings….

    Thanks for reading, and for the nice words.

  2. James on June 27th, 2008 5:10 am

    I love the fact that the gadget lab blog has a category tag for bicycles… and I appreciate the occasional links from Wired to my blog.

  3. Rich Kelly on June 27th, 2008 6:04 pm

    Mark -

    Fair enough. I’ll update the post with your correction. I guess you guys are just perfect, then. Love the mag and keep up the good work, and I guess we’ll see you in Vegas! And yes, there will be a Cross Vegas industry cup this year!

    Rich

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