In my Sea Otter coverage, I really tried to stay away from the well-traveled territory of most of the cycling media, magazines and blogs: cool new gear. I know, “isn’t that what Interbike is all about?” Well, I could debate that, but, regardless, I can’t compete with Lennard Zinn and James Huang on their own turf. I can talk gear and tech all day and love a good Zinn tech article as much as the next bike geek, but I think I’d do better carving my own niche. I intended for this to be topics and subjects of interest to the industry including interesting new programs, how companies are using Web 2.0, advocacy, etc. I hope these have been of some interest.

So forgive me if this next video interview seems a bit tech heavy. While I think the tough and tiny GoPro is a cool gadget, I really only started to take interest in it after considering all the social media possibilities that it opens up. Think sharing point-of-view videos of your commute, trail, race course or group ride. GoPro have apparently sold a lot of cameras, but I don’t think the potential for sharing has been really exploited.

We’ll be getting a few cameras here for our office soon to film our rides, waves, powder, sails, rock climbs, etc. to share. I’d love to hear of some interesting uses for one of these.

After finishing this interview, I ran into the folks at Vholdr who make their own helmet/bike/gear-mounted POV camera. Look for that interview shortly.

For more info on GoPro, visit www.goprocamera.com

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