Apr
22
Sea Otter Video - Trek’s Women Who Ride Club
By Rich Kelly, Filed Under Advocacy, Blogging, Exhibitor News, Interbike, Video
More video from Sea Otter. This time I had the pleasure of sitting with Krista Rettig of Trek Bicycles. Krista is the brand manager for their women’s division and Sea Otter was her first duty back on the job following maternity leave. The tent we were sitting under was for their new “Women Who Ride” club program that they were launching in a few days time. From the jackets we’re wearing, you can see that the weather was turning a bit more Sea Otter-like on day two. Day three would bring a high of 52F.
The new club is designed to encourage women to overcome real or perceived challenges to riding by being a part of an online community of fellow women cyclists. Members can share stories and successes and follow the blogs of 5 women selected from a writing contest to describe their journeys in cycling.
Programs to encourage greater women’s participation in cycling are important to me not only as the father of a girl, but as the husband of a Cat 2 racer (semi-retired) who credits a women-only, season-long race series as getting her started in racing. If it weren’t for her racing, we never would have met on that Tuesday night training ride.
Along with their “One World, Two Wheels” advocacy program (which I called “Two Wheels, One Planet” in the interview), this new effort shows Trek’s continuing commitment to getting more people riding.
You can read more about the club here: www.trekbikes.com/women
Comments
One Response to “Sea Otter Video - Trek’s Women Who Ride Club”
Great interview and awesome program by Trek on how they are bringing the community of cyclists together online and offline.