Feb
27
OutDoor Demo East Blast From the Past
By Rich Kelly, Filed Under Industry News, Interbike, OutDoor Demo East
So here’s something interesting: Poking around the Bike Europe (the Euro bike trade magazine) website, we found this news piece from back in 2000 announcing the postponement of the Interbike Open Air Trade Fair following its first year. As you are probably aware, we’ve announced the first OutDoor Demo East event for this coming October in Providence, RI. The way Lance is quoted in the article, it’s almost as if ODDE is the “refined and re-tooled” OATF he’s talking about.
Lance describes the OATF as a great event that was a bit before its time. From the strong response we’ve gotten from the industry and East Coast retailers so far, the inaugural ODD East should be a great event.
Interbike Postpones East Coast Open Air Trade Fair for 2000
LAGUNA BEACH, CA/USA (9 March 2000)–Interbike officials have postponed the Open Air Trade Fair, citing timing and market conditions as key factors in the decision. Unveiled last September, the Fair provided, according to Interbike, a business oriented hands-on riding experience in an outdoor festival setting. The event drew more than 1,300 retailers representing nearly 600 retail stores to the two-day event in Vernon, New Jersey. “The Open Air Trade Fair was a great event, but its value wasn’t realized by all the attendees,” said Lance Camisasca, Interbike
Show Director. “The postponement gives us an opportunity to discuss future possibilities on a more intimate basis with Eastern retailers as well as with show exhibitors.” Despite the postponement, the Interbike staff will reach out to Eastern retailers by sponsoring a retailer-only
day at the start of the 6th Annual Pedro’s Mountain Bike Festival, held in Lanesboro, Mass., from 17 to 20 August. The retailer-only day is slated for Thursday, Aug. 17, 2000. “We’re very excited to initiate some conversations with East Coast retailers at the Pedro’s Fest, but we’re also eager to refine and retool the Open Air Trade Fair for the future, if the industry feels it is needed,” said Camisasca. (JW)
Published @ 09-03-2000
We’ll be back…
