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Jul
5
A Little Love for Bike Shops at Pedro’s Fest
By Rich Kelly, Filed Under Attendee News, Cycling, Interbike, Rides
If you work at a bike shop, Interbike would like to invite you to attend Pedro’s Fest this year and enjoy a little VIP treatment while you’re there! In partnership with our friends at Pedro’s, we want to show you shop guys and gals out there a little appreciation for all the hard work you do.
Lance (IB’s show director) and I are looking forward to heading out to Western Massachusetts (Hancock, exactly) next week (July 13-15) to hang out with our retailer friends and try to lavish a little attention on all you guys that toil away as owners, managers, wrenches or sales associates in all the great shops of the New England and the Northeast! If you want to come from farther away, by all means, come on out and enjoy the fun!
Interbike and Pedro’s will be co-hosting a reception for retailers on Saturday night of the festival at 6pm with drinks and appetizers. We’re really looking forward to hanging out with you retailers and enjoying some good music while soaking up some of the awesome New England biking scene. There’s also going to be a bike shop employee-exclusive ride on Saturday morning with a special guest ride leader. We’ll also have some great schwag from Interbike and Pedro’s to hand out.
I can’t wait to get back out Mass since I went to college there and spent a few years in Boston after graduating. Also can’t wait to see what Hancock looks like without snow and freezing rain. Last time I was there was for the Jiminy Peak road race about 9 years ago and I had to pull out after one lap in the freezing rain. It took me about 20 minutes of sitting my car with the heat on to stop shivering and that was May! The problem was, that morning down where I lived in Southern Connecticut, it was in the high 60′s so I didn’t pack enough warm clothes. I learned my lesson about Jiminy Peak that day. I think Tyler Hamilton won the pro race there that year, if my memory serves me right. The Berkshires in July should be warm and beautiful, though.
The first 50 shop employees (an their mates!) to register get in free, courtesy of Pedro’s. The next 50 get half off the regular entry free. After that, for every 5 that register from a shop, the 6th gets in free. Retailers will also enjoy express VIP check-in at the event. You’ll need the secret retailer password to register as a retailer at BikeReg.com. If you work at a shop and didn’t get one of my emails last week with the password, check to see if someone else there did get it. If not, email update(at)interbike(dot)com from your shop email address and I’ll send it to you.
Definitely come on out to the Pedro’s Festival. There’s tons of great rides to go on (XC, downhill and road) led by pro riders (including the Luna Chix with Alison Dunlap) and and there’s a great expo area with alot of great manufacturers showing off their latest gear. Trek is also sponsoring Tour de France coverage at the fest so you won’t have to miss a bit of the racing action.
After that weekend, I’m planning to head towards Boston to pay a visit to as many shops as I can get to in the area to thank them for coming out to Interbike each year – or find out why they haven’t been in a while (be nice!). Massachusetts has some awesome shops and it’s been about 6 years since I had the pleasure of being able to set foot in one of them. I spent many hours drooling over all the frames hanging on the walls at Belmont Wheelworks back in my early days of riding and racing.
I’m debating whether to lug my bike along and get in a ride or two in my old stomping grounds around Boston… I don’t have one of those cool Ritchey Breakaway bikes, and my 64cm Fuji (yes, 64) takes an XL Bike Pro case that doesn’t fit in many rental car trunks…
Anyway, it should be a great time. Stop by and say hi to us Interbike guys if you’re heading off to Pedro’s Fest.
Comments
One Response to “A Little Love for Bike Shops at Pedro’s Fest”
I look forward to seeing you guys there! The Kinetic Koffee crew will be serving koffee each morning for the second year running. Stop by for a cup or two…
Cheers,
Mark Ritz
General Manager
Kinetic Koffee