May
7
Understandably, as the marketing manager for the industry’s big annual gathering, I get put on a lot of mailing lists. In most cases, this isn’t such a nice thing. I get a lot of ads for all sorts of trade-show related (and not so trade-show, if you know what I mean) services. As a digital-era marketer myself who sends out thousands of email communications a year to IB exhibitors and attendees, it always amazes me how many of the emails (even from the seemingly legitimate companies) lack the legally required opt-out wording. Advice for all you honest emailers out there: read up on your CAN-Spam act legislation and requirements to avoid any potential problems.
Some of the good email that I get regularly are updates and newsletters from various bike advocacy groups. Today I figured I would start trying to use this little soap-box of ours to do some good and promote some of these groups from time to time. First up is MassBike - based in Massachusetts, of course. I got on their mailing list somehow and get monthly (?) newsletters from them highlighting their accomplishments and events. I went to college just outside of Boston and lived in Bean-Town for two years right after. I learned a lot about riding and racing from the fine cyclists of Boston that I had the good fortune to ride with. Great bike town and area (in the Summer, that is…).
Here is MassBike’s mission as stated on their website:
The primary purposes of MassBike are:
- to serve and protect the interests of the bicycling public in Massachusetts,
- to promote the bicycle as a healthy, enjoyable, efficient, and environment-friendly means of transportation and recreation,
- to promote a physical geographic context and vehicular traffic environment that enhance these qualities and ensure the safety of transportation by bicycle, and
- to help more people adopt the bicycle for transportation and recreation.
Sounds like some good things to strive for. And finally, from the email I received today, if you are in the area:
Do you enjoy hanging out with fellow cyclists and eating gourmet pizza with a refreshing beverage? Then you won’t want to miss Volunteer Night from 5:00 – 8:00 p.m. It’s a chance to have some fun and help MassBike with some easy administrative tasks. The more help we get from volunteers, the more time MassBike staff can spend making bicycling better. Just let us know you’re coming so we know how much pizza to order! (617-542-2453 or nadav@massbike.org)
Our office is located at 171 Milk Street, Third Floor, in Boston’s Financial District. The closest T Station is Government Center, and you can bring your bike right up into the office if you don’t mind carrying it up the stairs!
If you make it there, let me know if the MassBikers are as nice as their emails make them out to be.
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One Response to “Advocacy Feature: MassBike”
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Hey! We Massbikers are super nice! Thanks for the post, we also have biker socials at the Harpoon Brewery.
-Nadine Fallon
Kryptonite employee and Advisory Board member, Massbike