May

4

Why Rob Vandermark Loves His Blackberry

By Rich Kelly, Filed Under Exhibitor News, Industry News, Interbike 


I’m a big fan of the tv show Heroes. It’s really the only show that I try to watch every week. Somehow, I managed to miss the last two episodes and was way behind in the story line. The show has had a couple of [frustratingly] long breaks during it’s first season run, and I had forgotten that it had started up again recently. I figured tonight that I would bite the bullet and try to buy the two episodes at iTunes for $1.99 each to catch up, but it turns out that you can watch them for free at nbc.com. Nice. And even the commercials are shortened online.

Online, each episode is sponsored by only one company. Fidelity Investments had the first one and Blackberry the second. Blackberry’s current campaign features notable users and fans of the multimedia devices. I half paid attention to the first one featuring the editor of Elle magazine that preceded the show, but the star of the second one during the first commercial break had a familiar name to me and the bike industry. Click the image below to see why Rob Vandermark, Founder and President of Seven Cycles, loves his Blackberry.

Rob Vandermark

I love these forays into the non-endemic advertising world. I wonder if it’s having any positive impact on Seven’s sales or brand exposure. There don’t seem to be any links to Seven’s site anywhere at the Blackberry site.

Why do you love your Blackberry – or Seven?

Share this post:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • StumbleUpon
  • email
  • FriendFeed
  • Twitter

Comments

4 Responses to “Why Rob Vandermark Loves His Blackberry”

  1. Tim Jackson on May 4th, 2007 7:11 am

    That’s awesome! Good for Rob/ Seven!

    I think I smell yet another post cooking up for the Kool-Aid site now.

    Thanks for the material!

  2. Donna Tocci on May 7th, 2007 5:32 pm

    Woa – this is cool. Congrats to Rob! I don’t have a Blackberry, but I love Seven Cycles. They are just purdy….

  3. Diane Lees on May 15th, 2007 12:27 pm

    Hey,

    Learned about this from the Interbike registration site and then talked with our inside rep this morning. Don’t have a Blackberry, but Seven is our #1 bike! And, of course Rob is the man!

    I love seeing Seven and Rob touted OUTSIDE the industry.

  4. Ricardo on May 29th, 2007 8:52 am

    I love the blackberry & my seven. I had to make the porta BB for my route bike so I can keep linked.

    I would like Seven to produce a Downhill model and a Blackberry for extreme impacts.

    Cheers.