Sep
22
Stay Classy, Interbike
By Rich Kelly, Filed Under Industry News, Interbike, Interbike's 25th Anniversary
Starting at 8:30am on September 27th and on each successive morning of the expo, “Good Morning Interbike” will be broadcast live from the Media Center throughout the network screens in the upper and lower lobbies and on the show floor for 30 minutes. Hosted by industry veterens Mike Greehan and Richard Fries, GMI will be an informative and entertaining program for retailers, media and exhibitors waiting for the doors to open at 9am. Think “Today Show” or “Good Morning America” but more fun and about bikes.
Catch highlights of the upcoming day’s events, recaps of the OutDoor Demo and the previous day, footage from various after-hours industry happenings, interviews with celebrities, cycling advocates, other interesting show attendees and witty banter between these two entertaining hosts.
I’m really excited to see this take life on Wednesday morning. Mike and Richard are both great people and have the experience to make great hosts. Between the two them, they probably know all of the players in the industry and are creative, funny and down to earth at the same time.
You probably know Richard Fries from his stints as a commentator for OLN during recent Tours de France or – if you’re from the Northeast as I am, originally – as the former long-time editor and founder of Bike Culture (formerly The Ride) magazine. He’s also well known for his race announcing skills at cyclo-cross races, having MC’d them for years. He was recently named Marketing and Communications Manager for Pedro’s USA and has been a vital part of their recent campaigns to improve their company’s and our industry’s impact on the environment. Richard has kindly agreed to wake an hour earlier each day to do the show before spending a full day at his employer’s booth.
Mike Greehan, Interbike’s Advocacy Director, has posted here from time to time. While he’s based in Florida and we’re in California, I’ve had the pleasure of being able to spend some good time getting to know Mike this year at the Bicycle Leadership Conference in Phoenix and the National Bike Summit in DC. In prior lives he’s been the publisher of Bicycling Magazine, president of the League of American Bicyclists and the first president of Bikes Belong. He’s currently on the board of the LAB.
So wake a up little early, grab a cup of coffee try to make it to the Sands by 8:30 to catch the show. I’m sure you’ll enjoy it. We have a good list of topics prepared, but if you have any great ideas for them to include in the show, let me know. Pedro’s is right at the front of the main hall, so stop by and say hi to Richard, Chris and the guys at Pedro’s on your way in.
Giant Bicycles is the presenting sponsor of Good Morning Interbike and our technology partner, Cycling.TV will be manning the studio for us.
As the immortal Ron Burgundy would say, Stay Classy, Interbike. See you in Vegas next week.
